Blueprint by ORA · $349 launch · One-time

You're great at the work.
Customers just can't tell yet.

Blueprint audits every gap between your business and the customers searching for you — then builds your website, wires your lead automation, and executes every fix. You don't get a report. You get the work done.

See your biggest gaps — free → Book a live scan call $349 — Get Blueprint directly →
8
gaps found on average
5
days to live site + automation
7
dimensions scored + executed
90
day improvement loop included
The Blueprint Loop

Every other tool hands you a report and walks away.

Blueprint executes the fixes, monitors what changes, and rescores you during a 90-day improvement loop. After day 90, you choose whether to continue.

🔍
Diagnose
7-dimension BHI audit against local benchmarks
⚙️
Execute
We build the site, fix the schema, set up automation
📊
Collect
Track AI citations, review velocity, lead capture rate
🧠
Interpret
Find what moved, what's still broken, what's new
🔧
Fix
Execute the next layer of improvements
🔁
Repeat
Monthly — automatically
What's different

We diagnose and execute. Not diagnose and leave.

Every other audit tool
✗Gives you a report
✗Tells you what's broken, not why
✗Expects you to fix it yourself
✗One scan, never rescores
✗No execution, no follow-through
✗Generic template — not built from your data
✗No lead automation — leads fall through the cracks
Blueprint
✓Executes every fix for you
✓Shows exactly why each competitor is winning
✓Done-for-you: site, lead capture, automation, AI signals
✓Rescores during the 90-day loop — we verify improvement
✓90-day improvement loop, then your choice to continue
✓Website funnel built from YOUR BHI signal data
✓Automated follow-up for every lead — day one
What's included

8 deliverables. One price.

01
7-Dimension BHI Audit
Full health score across visibility, lead capture, reputation, speed, automation, booking, and retention.
02
Competitor Citation Map
Which AI tools recommend your competitors over you — and the exact queries where it's happening.
03
Query Gap Map
Commercial queries customers search that your site doesn't answer. These are leads going elsewhere.
04
RAVEN Action Plan
Ranked fix list with expected BHI impact per item. Highest leverage changes first.
05
Website Built for You
Live within 5 business days. Industry-optimized, mobile-first, built to capture leads not just look good.
06
Lead Capture Setup
Contact form and booking link on your site, wired so every inquiry reaches your inbox.
07
30-Day Follow-Up Sequence
Automated email follow-up for every new lead. Set up and enrolled on day one.
08
90-Day Rescores
During your 90-day loop we rerun the audit, compare to baseline, and flag what changed.
How we prove it works

We don't need a case study. The mechanism is the proof.

When we scan your business, we find the exact technical reasons your competitors are winning AI recommendations over you. Each one is a fact — not a theory.

[✗] AI GAP: Perplexity recommends ValleyCooling for "best HVAC near Valdosta" — not you
    → Reasons: No FAQ schema for that query · GBP service list incomplete · 3 NAP mismatches
    → Evidence class: OBSERVED (live Perplexity query, 2026-09-23)

[→] Fix: Add schema · complete GBP · sync NAP across Yelp/BBB/Google
    → Expected delta: +8 BHI pts · citation rate change within 4–6 weeks

[✓] Logic: Gap exists → gap is technical → technical fix changes signal → signal changes recommendation
    → This isn't a prediction. This is how the algorithm works.

The risk of not fixing it: Your competitor gets those citations every week you don't act. That's not a cost you pay when you buy Blueprint — it's a cost you're already paying by not having it.

Try it — see what a scan finds

Pick your industry. See a real sample scan.

This is the same output Blueprint produces for your business — scored against local competitors, with every gap labeled and prioritized.

Sample scan · Valdosta, GA · Sep 2026
Preview score (3 of 7 dims)
Business Health Dimensions
🔒 4 more dimensions included in your full Blueprint: Response Speed · Booking Pipeline · Automation · Client Retention
⚔ Competitor Citation Gap
Top 3 gaps found
⚡ What Blueprint does with these gaps
This is a sample. Your actual gaps are unique to your business.
See my real gaps — free →
Blueprint by ORA

This page was built using Blueprint's own methodology.

Your competitor's website wasn't. Here's what that looks like in practice.

SIGNAL USED
FAQ answers from competitor 1-star reviews
Every objection in the FAQ below ("do you have proof it works?", "why not just use Google's free tools?") came from real complaints in competitor reviews — not guesswork.
SIGNAL USED
Query gap data → section order
The three CTAs (free scan, live call, buy now) are ordered by what local SMBs search before they buy. "How does it work" beats "pricing" 4:1 at the recognition stage — that's why the loop section comes before the price.
SIGNAL USED
Competitor citation gaps → comparison table
The "them vs. us" table was built by scanning what SMBs said their audit tools failed to do. Every ✗ row is a real complaint — not a made-up weakness.
SIGNAL USED
BHI data → funnel design
The lead capture flow (free scan → score preview → full report → call) was designed from BHI conversion patterns. Each step matches the trust gap a first-time buyer has at that exact moment.
The point: Blueprint doesn't just tell you what's wrong with your presence online. It uses that intelligence to build a full website that outperforms every competitor site that was made without it. Your business gets the same treatment.
Beta client benchmark

What we found for a local Valdosta business

Tax services firm — anonymized beta client, Valdosta GA. Scanned Sep 2026. Industry average shown for comparison.

Industry avg Client at scan
Online Visibility
7/20
Lead Capture
6/15
Reputation
6/12
Response Speed
5/18
8 gaps found. AI recommends H&R Block + Jackson Hewitt in 4/5 "tax preparation Valdosta" queries. UTP not cited in any. Organic brief: 3 robot-blocked paths, no FAQ schema, 2 NAP mismatches on Yelp vs. site. Action plan delivered. Blueprint execution in progress.
Questions

Things people ask

Do you have proof it works? +
Yes — the proof is the mechanism, not a testimonial. During a discovery call or free scan, we find the exact technical gaps causing your competitor to outrank you. Those gaps are facts. Fixing them changes the technical signal. We can show you this on your own business in 10 minutes. If you want to see it before paying anything, book a live scan call →
What if I'm not sure I'm ready? +
Start with the free visibility score — no payment, takes 10 seconds. You'll see your top 3 gaps and exactly where you're losing customers to competitors. That alone is worth running.
How long does it take? +
Blueprint is delivered in 5 business days. That includes the audit, the website (built and live), your lead-capture setup, the email sequence, and your RAVEN action plan. Rescores run during the 90-day improvement loop.
What does Blueprint cover? +
Everything on this page — 8 deliverables, built and running. One payment ($349 launch price, then $399). The 90-day improvement loop is included; after day 90, continuation plans start at $29/month. The only thing extra is if you want a custom domain registered (that's at cost from the registrar — typically $12-15/year).
What kind of businesses does this work for? +
Local service businesses — HVAC, plumbing, tax, legal, dental, cleaning, auto, landscaping. Any business where customers search "best [service] near [city]" and you need to be the result they find.
Ready to start?

Three ways in.

Start wherever you are. The goal is the same: your business visible, your leads captured, your competitors behind you.

Free visibility score → Book a live scan call $349 — Start Blueprint →
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